Interview with music supervisor Sarah Gavigan
Sarah Gavigan | Music Supervisor & Founder/Author, Get Your Music Licensed
Sarah Gavigan is founder/author of the groundbreaking online educational resource Get Your Music Licensed. With over a decade of experience as an award-winning music supervisor, Gavigan has created a unique online community as the platform to share her insight and expertise on the notoriously hard to access music licensing industry.
“After years of being asked the same question, “how do I get my music licensed?” I decided I was ready to give teaching a try. Soon after UCLA graciously allowed me to develop and teach my own course in the Summer of 2009 and again in the Winter of 2010. The natural next step was to write a book, but when I began to see the trend of online learning and the incredible benefits for both the writer and the reader/student I changed course and developed my entire platform online.”
Gavigan has spent the majority of her professional life as an entrepreneur, almost by accident. After owning and running her own talent agency for 7 years, Gavigan was drawn to the burgeoning world of music licensing by a conversation started in a van in Iceland in 1999. The conversation with Eric Hilton of Thievery Corporation led Gavigan to understand that Indies were interested in finding a way to get their music to brands and agencies. In 2000 Ten Music was born to provide exactly that service to the growing Indie music community.
Gavigan pioneered a business model that enabled representation for Indies, allowing their music access to the brightest and best in the vast national advertising network. Gavigan began to dedicate 100% of her time to establishing and building a divergent new business model of music representation and branding.
Pairing her passion for independent music with her innate entrepreneurial spirit, Gavigan knew she’d found a distinct niche. Her outspoken thought leadership has defined Gavigan as an industry expert.
Today Gavigan is a music supervisor/producer for advertising agencies worldwide, consulting for brands on music licensing, and writing about her experiences in music licensing and the music industry. Gavigan has presented at workshops and conferences around the globe, including CMJ, SXSW and Belfast Music Week.
For a free video with Sarah on how to license your music and what makes a song more licesable you can go here: http://bit.ly/GNxvxl
Q&A with music supervisor Sarah Gavigan