Cameo Carlson is currently head of digital business development at Borman Entertainment, a management company that takes care of artists including country stars Keith Urban and Lady Antebellum.
Cameo has been at the forefront of the digital music revolution from its earliest stages and Billboard Magazine has named her one of the industry’s top mobile executives.
She has been involved in radio, from terrestrial to online, and was the rock and alternative music director for AOL Music. She spent three years as manager of label relations and music programming at iTunes and has been the executive VP of Universal MoTown Republic where her role included mobile, online and digital sales, promotions and business development for artists such as Drake, Amy Winehouse, Lil Wayne, and Jack Johnson to name a few.
With Lil Wayne, she made the rare move of releasing six songs from “Tha Carter III” as individual downloads on iTunes before the album was released, using the “Complete My Album” feature to drive album sales. The result: 52% of his digital album sales came as a result of “Complete My Album” purchases.
She has been responsible for three of the 10 biggest digital albums in history as well as breaking mobile ringtone records for first week sales, top-selling of all time and number of multi-platinum sales. To say Cameo can share some insight into the current industry is putting it lightly!
We talk about all kinds of things including digital strategy, how to engage fans depending on the music genre, how to get featured on the front page of iTunes, and a whole lot more!
Aaron Bethune. Music Specialist.
Interview with Cameo Carlson
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