Play It Loud Music is a boutique management and booking agency that is run by a tight knit team of industry specialists, musicians and, most importantly, people that are dedicated to seeing an artist’s career flourish. We have an extensive music licensing catalog some of which can be previewed here. Also, we offer an “a la carte” menu of services including marketing and branding to artists, labels, producers, studios, and businesses looking for a creative edge.

Aaron Bethune

No artist is alike and everyone’s goal will differ. For this reason we like to get to know our clients so that we can assign the right person to their projects in order to help them reach their goals.

Because musicians make up an important part of our company, we understand musicians, how to keep creative juices flowing, what it is like to be on the road, what a 13/9 chord sounds like, a number of ways to voice a #9b5 chord and even natural sore throat cures! We don’t wear suits. We are constantly listening to new music and checking out upcoming artists. We love to be involved in the world of music and it’s scene. We are creative and business smart individuals who know that things don’t happen overnight, but if you work hard good things do come.

The last decade has seen revolutionary change in the music industry. With the current situation in the business, we know you can’t stick to moulds based on the past. In fact, it is one of the most exciting times for artists in the industry as there is finally the opportunity for new moulds to be set. Our interest is to inspire you and help reach your objectives.

After working closely with our partners in Europe, we are proud to have toured bands for the first time in countries including but not limited to England, Germany, Spain, France, Holland not to leave out Canada, USA, and Japan.


Aaron Bethune is a music industry entrepreneur going by the title of music specialist and creative collaborator. He is an author and music educator. Originally from Montreal, he lived in England and Spain before landing on Vancouver Island.

Bethune has spent the past two decades studying music as both a player and business consultant. Twenty plus years of music study and industry involvement has made him both a welcome source of marketing and booking advice, as well as a hired gun for his ability to “serve the song.”

In today’s industry, the need for both the creative element and business sense has spurred Bethune into his avid interest in the art of networking, connecting the dots and helping artists reach their goals. His workshops and courses cover all of his personal experience and expertise and the topics can honestly tell the tale of reality within the music industry today.

While living in Spain, Bethune was involved in the Spanish tourism and entertainment industry. His main focus? The music industry. He has booked tours large and small for independents and label bands combined. Two favorites being Sly & The Family Stone in Japan and Johnny Cash’s band in Spain. He is a consultant for records labels, publishers, and artists. His clients go beyond the music industry and include companies wanting to turn clients and customers into fans and their businesses into rockstars.

Aaron is a FACTOR accredited juror, Certified Hootsuite Professional, and has a degree in Jazz Performance.


FACTOR Accredited Juror Aaron Bethune

HootSuite Certified Professional