Today’s music industry podcast is with the world’s number one live music producer, Tom Jackson.
While I was down visiting Nashville recently I met up with Tom in a coffee shop in Franklin, TN. I was really excited to get together with Tom because I am a huge fan of his work and his live music method. There are so many people that are experts in the marketing of music, the branding, the licensing, etc… but there is only one person that is recognized in the world of live performance producing and that is Tom Jackson.
All roads lead to the stage is something Tom says and it is so true. At the end of the day it doesn’t matter what else you do, no matter how well you do your business, how great of an album you record, how good you look, etc… If your live show isn’t amazing you will never be a career artist.
Whether you have one song to perform for an audition or a late night tv show, a world tour or an opening slot at Madison Square Gardens, Tom teaches musicians to create unforgettable moments. These moments result in more merch sales, more fans, endorsements, and a lasting career!
He has worked with hundreds of artists in nearly every genre, including major artists like Taylor Swift, The Band Perry, Jars of Clay, and others, along with countless indie artists and bands, giving them a foundation and direction to define their unique voice and style to showcase their talent.
As a highly demanded speaker, Tom shares his expertise at music conferences and events around the world – from North America to Europe to Down Under – impacting tens of thousands of artists every year. Tom has been guest speaker and on panels at New Music Seminar, Canadian Music Week, Hillsong-Australia, CMJ, and more, as well as major music schools such as Berklee, University of Miami, and Anderson University.
Here’s what music industry professionals say about Tom:
“Tom makes a major impact…he’s a a true creative partner who helps realize the artist’s full performance potential.” Matt Serletic, Producer (Santana, Celine Dion, Aerosmith, Matchbox Twenty, Rob Thomas)
“You are only hurting your music career if you are not listening to what Tom Jackson has to say about your onstage performance. If you are a singer, performing artist or in a band performing live and can only do one thing to further your career, take my advice, listen to Tom!” Derrick Ross, Slaight Music (formerly with Feldman & Associates – Avril Lavigne, Diana Krall, Barenaked Ladies)
In our interview we discuss:
- Becoming a live music producer
- Increasing merch sales through live music experience
- Creating difference through performance
- Developing authenticity in onstage performance
- Are you married to your audience or are you dating your audience?
- Hi Tech and Hi Touch
- Keeping the fans and building your audience
- The Middle Class Musician
- Revenue Streams
- Selling from the stage
- Characteristics of successful artists
- Being ready
- Being present in the moment
- The three reasons people go to a show
- Maintaining success
- Do you move to where the action is?
- The live music method
Aaron Bethune. Music Specialist. Creative Collaborator.
Interview with Tom Jackson
For more information on Tom and to purchase his book and DVD’s please visit: